Spent last week at the Caterpillar Dealer Marketing Managers meeting in Seattle, representing Construction Equipment Guide.
If you consider construction to be a leading indicator of where the economy is going, signs are positive. One marketing manager for a Cat dealer in a major west coast market told me that they were anticipating a large bump-up in marketing money as used equipment has become scarce and major housing activity was starting to happen. A follow-up meeting with another large dealer group also indicated positive market signals for 2013 both in housing and other markets using heavy equipment.
This could change at the drop of a hat-but as a marketing manager mentioned to me, there are a lot of projects, both private-sector and government-based, that got put off during the economic downturn that can’t be put off any more….hence the uptick.
Does anyone see any signals like this? Be curious to hear what else is happening “out in the field”