The IPad And It’s Impact On Advertising Sales-An Update

The IPad And It’s Impact On Advertising Sales-An Update

I posted the following (http://ow.ly/p1Wug)  on a LinkedIn board shortly after witnessing sales calls with an Ipad for the first time in the fall of 2010.  I think my basic premise still holds-the Ipad is a complimentary device that has revolutionized field ad sales (and field sales in general); while not being as critical in a telephone sales environment.  However (and this is key)-it has not completely replaced the notebook computer/Mac/PC yet as it is still difficult to do certain tasks such as proposals on an Ipad. I sure notice I pack much lighter on sales trips since much of the support information I used to carry in hard copy form is now digital and accessible instantly in the field (in the case of one of my publishers, I have instant access to 5 years of back issues in digital form). I’d be interested in seeing feedback on your experiences here.  Thanks for your...

What took you so long?

I’ve been in and around the B2B and consumer web since the beginning (the model that  WaterOnline, which we represented in early launch stages and was original VerticalNet web site, created in the mid-90’s, was what most B2B publishers married to their print titles) and have represented many digital-based media for many years-yet hadn’t seen the need to do a site to promote our own business until now. In today’s digitally-based media world it’s become important to have a comprehensive presence in cyberspace, without which you might not as well exist! What’s interesting in the process is that the combination of traditional (direct-mail), e-mail and now social media covers all the bases-and our new web site. www.mediasalesrep.net, fills in the gap nicely and helps us to demonstrate that we cover all bases in the current market-in print, on the Web, trade shows, and newer channels such as Twitter and LinkedIn.  We welcome you to subscribe to our Twitter feed and connect with us on...